How Printed Paper Bags Could Boost Your Brand

Does having printed paper bags really make a difference in boosting your brand? There are entire businesses built around marketing and branding, and thousands of opinions on how to successfully build a brand. Of course, it’s never one single effort which makes a brand likely to succeed, rather the marketing of the brand through several channels which points to success. However, boosting a brand to at least a level where it is recognizable takes exposure. The more the brand or logo is exposed, the more likely it will become well known. And many would agree, one of the simplest ways to expose your brand name is printing it on the bags every one of your customers will carry for at least a few months after they’ve purchased from you. It’s also one of the least expensive ways to potentially get thousands of people to see what you do, what you sell, and who you are.

     Interestingly, when a person sees a customer from a well known restaurant, carrying a printed paper bag with the restaurant’s logo, they may think of their favorite meal, realize they are hungry, and head to the place. This is the easy scenario, but none the less important. Perhaps they don’t have time to stop for food at the moment, but the later that day when considering what to have for dinner, they may remember that restaurant and head over at that time. The point is, the restaurant is known, the brand is recognized, and the potential customer is reminded to visit. Conversely, a person who is not familiar with a boutique, but sees the logo on their friend’s bag who recently purchased something, will inquire. The boutique’s customer, who has had a great experience is happy to share the purchases and suggest the friend visit for similar wonderful purchases. Simply put, the appearance of your brand gets people talking and thinking about what you do and what you sell.

     One of the best components of printed paper bags is they become the gift that keeps on giving. Because paper bags are reusable, customers will likely do just that. Keep using them. If your choice of bags is one which is sturdy with strong handles, it can be used safely for daily lunches, carrying items to work and back, and miscellaneous trips to the market. Each time your customer carries your logo, hundreds or thousands of people are seeing you. With this in mind, it may be prudent to include location, tagline, or any other information to further move you into potential customer’s minds for what specifically sets you apart. Advising on your printed paper bag that your store is a boutique explains what you do, but stating your store is a boutique for the discerning working woman will say who you are.